| When it comes to new ideas, organizations too often employ a random and disorganized system of brainstorming, focus groups, segmentation studies and quantitative consumer research. They don't have a reliable process for developing new products, This leaves executives wasting valuable time and resources, chasing dozens of bad ideas. The result: 9 of every 10 new products introduced to the market fail.
But new product success rates can be dramaticlly improved. The solution is a better process. Idea Engineering has been proven in everything from start-ups, to Fortune 500 firms that have adopted the process.
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