Rather than being satisfied to leave what is arguably the most important aspect of business success to a 1 in 10 chance, Minter + Reid have developed a repeatable 7-step process for developing big ideas for new consumer products, services and marketing programs.  It’s called idea engineering.

Idea engineering isn’t driven by brainstorming and focus group results, but rather by a disciplined, financially driven method, ensuring that only successful ideas make it to the marketplace.

Minter + Reid serve executives who must deliver profitable growth, or else. In 2006 alone, Minter + Reid’s work resulted in more than $1 billion in revenue for public and private companies in the entertainment, food, media, new technology, financial services, restaurant and retail industries. 

H. Wayne Huizenga, commenting on Minter + Reid's recently published book, Lightning in a Bottle, said...

"David Minter and Mike Reid have developed a model with the potential to create immediate value for your company or organization."

-  H. Wayne Huizenga, owner of the Miami Dolphins, founder of AutoNation,  Blockbuster Video, and Waste Management - the only person in history to start three Fortune companies from scratch.