OUR BOOK

With decades of truly innovative marketing experience, Minter + Reid have crystallized their unique method for Idea Engineering in their best selling book, Lightning in a Bottle—The Proven System to Create New Ideas and Products that Work, available at bookstores nationally and online. Editions include hardcover, paperback, Kindle and other e-reader formats. Spanish and Worldwide Chinese editions are also available.

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The National Aeronautics and Space Administration (NASA) has included our book in their headquarters library - one of only a handful of books recommended by NASA for innovation.