Minter + Reid Minter + Reid
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With 25 years of both traditional and truly innovative marketing and research experience, Minter + Reid have crystallized their unique method for Idea Engineering in their new book, Lightning in a Bottle—The Proven System to Create New Ideas and Products that Work.  Available at bookstores everywhere and online at Amazon.com and bn.com.


Click here for more information about the book at Amazon.com

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