Minter + Reid Minter + Reid
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Minter + Reid are nationally-recognized authorities in new product development, including new products, new services and new marketing campaigns.  In addition, their expertise extends to a full range of consumer research services:

  • Awareness, Trial and Usage Surveys
  • Price Elasticity Studies
  • Advertising Tracking
  • Communications/ Copy Testing
  • Retail Store Development and Refinement
  • Co-Branding Studies
  • Forecasting
  • Positioning
  • Ease-of-Use Studies for Consumer Electronics Products
  • Ad hoc Telephone and Internet Surveys
  • Loyalty and Affinity Program Development
  • Naming Studies

Principals David Minter and Michael Reid are personally involved in every project, providing hands-on senior marketing and business expertise.

info@minterandreid.com