Minter + Reid are nationally-recognized authorities in new product development, including new products, new services and new marketing campaigns. In addition, their expertise extends to a full range of consumer research services:

Loyalty and Affinity Program Development
Awareness, Trial and Usage Surveys
Go/No Go advice on new initiatives
Price Elasticity Studies
Advertising Tracking
Communications/ Copy Testing
Retail Store Development and Refinement
Co-Branding Studies
Forecasting
Product Positioning
Communications and message development
Ad hoc Telephone and Internet Surveys
Naming Studies

Principals David Minter and Michael Reid are personally involved in every project, providing hands-on senior marketing and business expertise.