Minter + Reid are nationally recognized authorities in market research and new product development – including new products, new services and new marketing campaigns. Their expertise extends to a full range of consumer research services:

  • Qualitative - focus groups, one-on-ones, etc
  • Quantitative - online, telephone and central location studies
  • Brand Research
  • Concept Testing
  • Loyalty and Affinity Program Development
  • Awareness, Trial and Usage Surveys
  • "Go/No Go" research on new initiatives
  • Customer Satisfaction
  • Price Elasticity Studies
  • Positioning
  • Advertising Tracking
  • Communications/ Copy Testing
  • Retail Store Development and Refinement
  • Co-Branding Studies
  • Forecasting
  • Product Positioning
  • Communications and message development
  • Naming Studies
Principals David Minter and Michael Reid are personally involved in every project, providing senior-level marketing and business expertise.

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