Minter + Reid are nationally-recognized authorities in new product development, including new products, new services and new marketing campaigns. In addition, their expertise extends to a full range of consumer research services:
- Awareness, Trial and Usage Surveys
- Price Elasticity Studies
- Advertising Tracking
- Communications/ Copy Testing
- Retail Store Development and Refinement
- Co-Branding Studies
- Forecasting
- Positioning
- Ease-of-Use Studies for Consumer Electronics Products
- Ad hoc Telephone and Internet Surveys
- Loyalty and Affinity Program Development
- Naming Studies
Principals David Minter and Michael Reid are personally involved in every project, providing hands-on senior marketing and business expertise. |
