Top 10 Reasons Ideas Fail

Most idea failures fall into one of 10 buckets. Avoiding these idea shortfalls will make a tremendous difference in improving your company's odds for success.

Trying to sell things people don't want to buy
Ideas that don't make financial sense
Giving up too soon on good ideas
Pushing bad ideas too long
No separation of good ideas from bad
Thinking small
Delegating idea development to junior people
No specialized talent for developing ideas
No process, or a poor process to develop ideas
No real, important difference versus competition