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Top 10 Reasons Ideas Fail

Most idea failures fall into one of ten buckets. Avoiding these idea shortfalls will make a tremendous difference in improving your company's odds for success.

  1. Trying to sell things people don't want to buy
  2. Ideas that don't make financial sense
  3. Giving up too soon on good ideas
  4. Pushing bad ideas too long
  5. No separation of good ideas from bad
  6. Thinking small
  7. Delegating idea development to junior people
  8. No specialized talent for developing ideas
  9. No process, or a poor process to develop ideas
  10. No real, important difference versus competition
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